Contrarily, clothing manufacturers, wholesalers and retailers avoid creating too many clothing items that fall outside the norms of society, such as styles worn years ago. In addition, Nike has the opportunity to improve its brand image by highlighting customer satisfaction in marketing its sports shoes, apparel and equipment.
Also, expanding free trade policies facilitate better market penetration overseas. Clothing manufacturers and retailers may also need to sell lower-priced clothing brands to compete with more generic brands.
An aging population may increase the demand for larger jeans and pants sizes, such as relaxed or looser-fitting styles.
The way small companies adapt to macroenvironmental factors determines both their ability to differentiate themselves from key competitors and overall success. The increasing sustainability strategies of firms threaten Nike by imposing more pressure for increased sustainability efforts throughout the industry.
Housing Industry Association In the case of Nike Inc. These factors affect the clothing industry in different ways. Hence, they may buy more clothing, increasing sales for clothing manufacturers, wholesalers and retailers.
This can cause delays for retailers in getting spring or fall fashions on time. During economic boom periods, people have more disposable income. For example, the scarcity of certain materials, such as leather, may force retail and wholesale clothing companies to sell more faux or substitute leather products.
Activists who are not employed by the companies may also picket retailers who purchase clothing from countries known for violating child labor laws. Economic Factors Economic factors can have both positive and negative impacts on the clothing industry.
Hence, a small clothing manufacturer may need to discontinue certain clothing lines and produce new ones that meet the needs of consumers.
The introduction of new clothing styles by a competitor can shift demand away from older fashions. The following technological external factors affect Nike Inc.: And they may have to sell the clothing at substantially reduced prices.
Nonetheless, this external factor provides the opportunity for Nike to further improve its sustainability standing. Business owners have less control of these external factors, and their impact in changing them is minimal.PEST Analysis (Political, Economic, Social, and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry.
P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Technological Analysis of Footwear Industry Competing technology development.
Moreover with increased level of education and increased job opportunities the employment level is set to increase taking the per capita income to a higher side which is a plus for the footwear industry.1/5(1). PEST(LE) Analysis for Nike In last weeks lesson we did a PEST analysis of Nike. We also liked to analyse the extension of PEST (PESTLE) as we felt with the infamous Nike sweatshops and thier new CSR focused strategy, there was plenty of room for discussion regarding the environmental impact of Nike, and the way Nike if affected by legal issues.
Analysis on Footwear industry 1. Presented By: GORKY PURI NADIR ALI QURESHI VIKAS TOLANI SHVETA KAUSHAL GROUP NO. 22 2. Shoe industry (bata) pest analysis 1. SHOE INDUSTRY Submitted To: Submitted By: Dr. Abhishek Raizada’s Pradeep Kumar Tiwari 2. COMPANY HISTORY Bata India is the largest retailer and leading manufacturer of footwear and is a part of the bata shoe organization.
Analysis on Footwear industry djsam Zara case analysis Pradeep Kumar Tiwari. PESTLE analysis of Nike. Print Reference this.
Disclaimer: footwear, accessories and equipment; it is headquartered in the United. Clinton administration’s Apparel Industry Partnership (Wagner, ). As will be discussed further below, political pressures have.Download